Breaking into the field of SEO can seem daunting. The jargon alone can be a huge source of intimidation, never mind going toe-to-toe with Google to get your website ranking.
That’s why we’ve created a guide for SEO terms. Not only have we made a glossary of what they all mean but a map of how they relate to each other. There are many aspects of SEO—from your own website’s backend to the search engine’s processes—which means it can be easier to grasp these terms if you know what they relate to.
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Artificial intelligence seems to be the word on everyone’s lips as we go through technological advances that promise to save us both money and time. AI in content and marketing as a whole has been used for years to learn more about target audiences as well as what works and what doesn’t, but how does it fit into content marketing?
Continue reading “Artificial Intelligence: The Future of Content Marketing?”
‘Pulling a sickie’ is familiar territory for employees, but an inconvenience for employers. In fact, figures by BreatheHR shows that £357 is the average cost to an employer for each worker who throws a sickie. The same research found they cost the UK an astronomical £900 million a year.
Continue reading “Which UK Region Pulled The Most Sickies in 2017?”
As every brand battles over every inch of insight, to try and understand the complex make-up that defines the younger generation, millennials, on the other side of the screen, are probably not listening. Marketing has changed entirely since the days of broadcast advertising, but the way younger people live and think has advanced far beyond that.
Continue reading “Why are 55% Of Millennials Bored Of Work?”
It’s a well-known fact of family life that parents live their desired dreams through their children. Once you hit a certain age, employability success becomes harder to tackle and the opportunity to change careers becomes less likely.
It’s also a well-known fact that the famous saying from My Big Fat Greek Wedding 2 ‘why do parents tell you to dream big, but not too big’ applies to each and every one of us – whether we like it or not!
Continue reading “Your dream career vs your parents”