Artificial intelligence seems to be the word on everyone’s lips as we go through technological advances that promise to save us both money and time. AI in content and marketing as a whole has been used for years to learn more about target audiences as well as what works and what doesn’t, but how does it fit into content marketing?
‘Pulling a sickie’ is familiar territory for employees, but an inconvenience for employers. In fact, figures by BreatheHR shows that £357 is the average cost to an employer for each worker who throws a sickie. The same research found they cost the UK an astronomical £900 million a year.
As every brand battles over every inch of insight, to try and understand the complex make-up that defines the younger generation, millennials, on the other side of the screen, are probably not listening. Marketing has changed entirely since the days of broadcast advertising, but the way younger people live and think has advanced far beyond that.
It’s a well-known fact of family life that parents live their desired dreams through their children. Once you hit a certain age, employability success becomes harder to tackle and the opportunity to change careers becomes less likely.
It’s also a well-known fact that the famous saying from My Big Fat Greek Wedding 2 ‘why do parents tell you to dream big, but not too big’ applies to each and every one of us – whether we like it or not!