Many businesses give a lot of weighting towards social media. Their constant need to keep using platforms such as Facebook and Twitter often seem misguided. Their needs to be a realisation that the quality of content produced is much more important than the quantity of social media platforms that the business has a presence on.
Think back to fifteen years ago when many businesses were under the dilemma of whether to have a website or not. Nowadays having a website is not even a decision it’s a ‘must have’. In a similar nature, blogs in the coming years are going to be fundamental to a business’s success.
Continue reading “Why Your Business Needs To Be Blogging”
Marketing is crucial in this day and age, and business success can rely on effective marketing. Marketing is of course a wide realm but I will just focus company branding – the logo, logotype, colours, slogans and name which gives the company recognisability. Every now and again companies will change their branding – this might be a subtle change that goes unnoticed by most people, or it could be a drastic change with colour changes, style changes and even a name change.
This leaves us to consider why it’s so important and why do companies feel the need to change branding which could be so recognisable? We looked at some notable brand changes in companies and whether they appeared successful, or just marketing faux-pas’. We also considered whether rebranding can affect your SEO and how to prevent a drop in the ranks.
Continue reading “Re-branding successes and how it can effect your SEO”
Swimming with dolphins, or driving a super-car around a track makes for thrilling memories. The pictures are great, and the buzz from having experienced such an activity is undeniably fantastic. However, when money dries up and we head back to our 9-5 mundane office jobs, we are sometimes left wondering what is there to drive us between the previous and the next bucket-list style of activity. We become a duller form of ourselves, leaving our brains in a sluggish slumber. Whilst bucket-list activities are fantastic and a must-try; they often require substantial sums of money (for what they are), and lack any deeper meaning.
Continue reading “The Alternative Bucket List”
There are few thrills in this world that rival the experience of standing on an Olympic podium, in front of a worldwide audience, your family and friends, to receive your hard-earned medal. However, this heavy cocktail of pride, elation and partial disbelief (that your dedication and training paid off), doesn’t come easy. It’s not just the years amassed by athletes in their sport of choice that makes them the best in their field; it’s a whole lifestyle choice.
Continue reading “So you want to be an Olympic Athlete?”
Once very popular with British holidaymakers, many English seaside resorts have suffered a drop in their fortunes from the 1970’s onward, largely due to the rise in cheap flights and package holidays.
Continue reading “The rise and fall of English seaside resorts”
The recent outbreak of the cyclospora infection in the luxury resort of Riviera Maya (Mexico), which is extremely popular with British tourists, is just another reminder that trying local food isn’t always a good idea. To make matters worse, people who became ill from this foodborne disease didn’t get it from eating food from street vendors or drinking water from the local wells. They got it from eating in luxury hotels where food is supposed to be safe. But apparently, it wasn’t. Fortunately, the tiny parasite Cyclospora cayetanensis that is responsible for the outbreak usually doesn’t pose any major threat to human health although the infection can be very unpleasant, not to mention that it can ruin your holidays.
Continue reading “Local food abroad – Sometimes It’s a Better Idea to Pass the Temptation”
When expecting your first child, the general consensus is that you will need the support of the general public when travelling around London on the tube. The reality has in recent years been entirely different.
Continue reading “Being pregnant shouldn’t be a problem on the tube”
This image of a peaceful protester in Baton Rouge being arrested by heavily armoured police officers on Saturday has spread like fire on social media. Many have compared it to the iconic image of the man who stood in front of tanks in Tiananmen Square in 1989. In one hand, its saddening to think powerful images like these will be remembered for a dark time in our history, but this is what we are living through. It’s images like these that are necessary. It captures the excessive response to protesters across cities in America, but is also a metaphor for the excessive actions that have seen too many people die at the hands of police in the United States.
Continue reading “The Power of the People: Guns in America”
Adorned with fresh flowers and sugar rims; the modernisation of the cocktail has seen mixologists increasingly feminise their drinks in order to corner and secure the female market. This revelation hardly appears to be a shocking one, considering that the sexualisation of beverages has long affected business on a global scale.
Continue reading “Are cocktails gendered?”
The term ‘comfort food’, has earned its name for a reason; these foods are there to be enjoyed from time to time, and with limitations. We all know how bad junk food is for us and society hasn’t exactly failed in their quest of naming and shaming products that are extremely bad for you! We know junk food is bad, hence its name and for that reason, a new Instagram account called Calorie Brands is tugging at our heartstrings.
Continue reading “Instagram account reveals calorie contents of our most-loved junk foods!”