As every brand battles over every inch of insight, to try and understand the complex make-up that defines the younger generation, millennials, on the other side of the screen, are probably not listening. Marketing has changed entirely since the days of broadcast advertising, but the way younger people live and think has advanced far beyond that.
We’re all too familiar with Skittle’s branded motto ‘Taste the Rainbow’ that manages to convinces you that everything you touch turns into Skittles. A marketing stunt that has propelled The Wrigley Company, a sub-brand off Mars into unprecedented fame. But what happens when you can really ‘taste’ the rainbow?
BHS filed for administration on Monday after a long battle to find a buyer for the struggling high-street institution. 11,000 people face job losses as yet another household name enters the retail graveyard; with fashion house Austin Reed following suit on BHS’s old-fashioned coattails. We’ve seen the likes of Woolworths, Blockbuster, JJB, Comet, HMV and many others close their doors or go into administration in the last decade. Why have these businesses failed to adapt to our society of change?
Lena Lenina, a Russian writer courted controversy in 2015 after dyeing her cat for an ‘all pink’ party. The kitten, was rumoured to have died from ingesting toxic chemicals present in the dye however, images were later released on Lena’s Instagram account picturing a somewhat less-pink cat alive and well. Her actions were still heavily criticised by animal lovers around the world. Russian artist and cat-lover, Yuri Kuklachev, described the stunt as ‘pointless and unnecessarily cruel.’ U.K readers were equally shocked, when news reached papers such as the Mail, Metro and The Huffington Post, with readers commenting: Continue reading “Dyed chicks, tattooed fish: Are unusual pets the UK’s new fashion accessory?”
Summer is just around the corner and you know what that means – It’s time to get swimsuit ready. This means, tons of you will be dragging your squat-deprived arses to the gym in a bid to get lean, mean and sexy. Continue reading “Gym Etiquette – because no one wants to be ‘that guy’…”
It may come as no surprise when told that there are now record breaking numbers of students applying to study at U.K universities; a statistic that was verified by an extensive survey carried out by University and College Admissions Service (Ucas). In the survey, it was revealed that there was ‘a 2% increase in the number of applications compared to the same point the previous year.’ Although this may appear a marginal increase, this percentage, as noted by the telegraph.co.uk, equated to ‘almost 10,000 more than the previous record set.’ Continue reading “Does university prepare you for future life?”
It’s a well-known fact of family life that parents live their desired dreams through their children. Once you hit a certain age, employability success becomes harder to tackle and the opportunity to change careers becomes less likely.
It’s also a well-known fact that the famous saying from My Big Fat Greek Wedding 2 ‘why do parents tell you to dream big, but not too big’ applies to each and every one of us – whether we like it or not!
Amateur photographer, Helen Holway was out walking with her husband Nick when she happened upon an unusual occurrence. Whilst taking pictures on her Canon 5Dlll, camera, she managed to snap a shot of a Cormorant that had made a lucky catch – a rather large Eel.
Low-brow tabloids are infamous for spinning nonsense headlines and bending the truth to fit their agenda. It’s impossible to know who to trust anymore. Ultimately, with so many news sites and Twitter, the ability to find out what’s going on in the world has become instantaneous. Instead of having the time to analyse what we read and forming an opinion based on different types of journalism. We see a tweet from the Daily Mail, take the update as legit and move on. But surely, if the news we receive is manufactured for speed then those who produce it cannot guarantee its authenticity. So what if what we’re getting isn’t the whole truth or even worse, not the truth at all?